Cole Bennett

Cole Michael Bennett is an American music video director and record executive. He is the founder of Lyrical Lemonade. He has collaborated with notable artists such as Eminem, Justin Bieber, Kanye West, Juice WRLD, Drake, Jack Harlow, Cardi B and many more. He is well known for his work with Juice Wrld on music videos such as "Lucid Dreams", "Robbery", "Bandit", "Armed and Dangerous" and "Tell Me U Luv Me". Also, he has directed music videos such as YG Marley's "Praise Jah in the Moonlight", Lil Yachty's "Poland", Lil Tecca's "Ransom", Internet Money's "Lemonade", Eminem's "Godzilla", "Gnat" and "Tobey", JID's "Off Deez", Jack Harlow's "Whats Poppin", Wiz Khalifa's "Fr Fr", YNW Melly's "Mixed Personalities", Jennie's "ExtraL", and many others. In 2024, he released the album All Is Yellow, through Lyrical Lemonade and Def Jam Recordings. Read more on