Ken Block

Kenneth Paul Block was an American professional rally driver with the Hoonigan Racing Division, formerly known as the Monster World Rally Team. Block was also one of the co-founders of DC Shoes. He also competed in many action sports events, including skateboarding, snowboarding, and motocross. After selling his ownership of DC Shoes, Block shifted his business focus to Hoonigan Industries, an apparel brand for auto enthusiasts. He was the co-owner and "Head Hoonigan In Charge" (HHIC) at the company before his death.